Distribution and wholesale
Distribution with clear margins.
Quotes out the same day, stock that matches demand, and a clear view of where each point of margin goes.
Lead to quote
- Website enquiry
- Qualify the lead
- Create CRM record
- Good fit?
- Book discovery call
- Sales lead calls
- Quote from template
- Discount over limit?
- Send the quote
- Quote out same day
- Enquiry to quote: 2 days → 4 hours (Example)
02 · Distribution and wholesale
Distribution and wholesale
Price lists live in heads
Many Gulf and Levant distributors price by relationship. Discounts given in a call are rarely reviewed, and margin leaks one deal at a time.
Family ownership is common
Second-generation owners are often professionalising while the founder still signs everything. Clear decision rights matter as much as new systems.
Agency and import rules shape stock
Exclusive agency agreements, customs timing and long supplier lead times mean reorder points must be set per supplier, not per item alone.
Margins are shrinking and nobody can say where
Revenue is up, profit isn't, and the numbers don't say why.
Family business professionalising
Ownership and management need separate rooms and rules.
The ERP or CRM went live and made things worse
The system fits the vendor's process, not yours.
03 · Use cases
Use cases
- Lower overheadConsultingDistribution and wholesaleManufacturing
Our margins are shrinking.
And nobody can say where. Revenue holds, profit slips, and every department has a different explanation. We trace where the money leaks and put controls on the few points that matter.
Example Stock held: 75 days of sales → 45 days
- Lower overheadForward-deployedRetail and e-commerceDistribution and wholesale
The same order, typed three times.
Orders arrive by chat and email, then get retyped into the sales system, the warehouse sheet and the accounts. We connect the steps so each order is entered once.
Example Re-keying a week: 25 hours → 3 hours
- Faster cyclesForward-deployedDistribution and wholesaleConstruction
Customers wait days for a quote.
Then they buy elsewhere. Enquiries sit in a shared inbox, prices live in a spreadsheet and the owner signs every quote. We get a qualified, priced quote out the same day.
Example Quote turnaround: 3 days → 4 hours
- Faster cyclesForward-deployedRetail and e-commerceDistribution and wholesale
Stock runs out, then we overbuy.
Reordering depends on someone noticing the shelf is empty. We set reorder points from real sales and get supplier quotes and POs out before the stock-out.
Example Reorder to PO: 5 days → 1 day
- VisibilityConsultingDistribution and wholesaleReal estate
Management runs on WhatsApp.
Decisions are made in group chats and the numbers live in spreadsheets only their authors understand. We set up a management rhythm with one set of numbers.
Example Reporting hours a week: 9 → 1
- Ready to scaleConsultingDistribution and wholesaleConstruction
Family business needs structure.
It's time to professionalize. The next generation is joining, non-family managers want clear authority, and decisions still happen at the dinner table. We set up governance that respects the family and lets managers manage.
Example Approval wait for managers: 14 days → 2 days
04 · Questions
Questions
What does Devvion do for distributors?
Devvion steps in on quoting, purchasing, stock and margin control, and on the governance that lets managers act without the owner. Consulting and engineering, starting with a two-week assessment.
We already have an ERP. Do we need another system?
Rarely. Devvion usually fixes how the existing system is set up and connects what sits around it before recommending anything new.
05 · Contact
Book the assessment.
Tell us what is slowing the business down. We'll confirm the scope and the dates on a first call.