How we work · 04
Fix the process first. AI only where judgement lives.
Assess, map, mature, automate, optimise, run. Most of a process is rules: we get those right, automate them, and give AI only the few steps that need a judgement call.
- Automation
- AI
- A person decides
7 automated steps, 2 AI steps, 2 people deciding
Customer support automation, with a person on hard cases
- Customer message
- Classify, detect language
- Complaint or refund?
- Known case?
- Look up order
- Draft the reply
- Send
- Answered in 2 min
- First response: 4 hours → 2 min (Example)
02 · Six stages
Six stages. The same people from the first to the last.
Consulting leads assess, map and mature. Engineering leads automate, optimise and run. Most clients buy both, in that order.
- 01Business consulting
Assess
Two weeks to score how each process runs and what it costs.
- Interviews and walk-throughs
- System inventory
- Maturity score per process
- The overhead number
- Ranked opportunities
- 02Business consulting
Map
The work as it actually moves, not as the org chart says.
- As-is process maps
- Data flows
- Roles and handoffs
- Bottlenecks and rework
- 03Business consulting
Mature
How it should run, written down and agreed.
- Standard operating procedures
- Roles, controls and KPIs
- ISO 9001 / 27001 alignment
- Change plan
- 04Forward-deployed engineering
Automate
Build where it pays, inside the systems you already run.
- Integrations
- Workflow automation
- AI only on judgement steps
- Everything in your accounts
- 05Forward-deployed engineering
Optimise
Measure the change, remove what still wastes time, move on.
- Before and after measures
- Waste removed
- Re-tuned rules
- The next process
- 06Consulting and engineering
Run
Your team runs it. We stay on if you want us.
- Capped retainer
- Monitoring
- New automations
- Quarterly maturity re-score
When the process is clear and automation pays, consulting hands over to engineering, and the people you already know stay on the work.
03 · Five rules
Five rules we work by, and what each one means on a Tuesday.
- 01
You own it
Procedures, code and data live in your accounts from day one. We never hold a key you don't.
Access is granted by you and revoked by you. When we step out, nothing leaves with us.
- 02
Assess and map before anything is built
Every process is assessed, mapped and agreed first. A step is automated only once the process is right, and becomes an AI step only when a rule can't decide it.
AI steps log their reasoning and a person can override them, so the expensive part stays small and auditable.
- 03
The same people, first stage to last
The people who assess and map your process stay on it through build, optimise and handover.
We've run operations at scale, and our own product runs on the same habits, so we feel the cost of every shortcut ourselves.
- 04
Two languages, one system
Procedures, interfaces, documents and prompts are written and tested in Arabic and English.
Right-to-left layouts are checked by people who read Arabic every day, before anything goes live.
- 05
Priced for the mid-market
Fixed fees for the assessment and consulting scope, monthly for engineering, so you always know next month's bill.
After the first three months of engineering you can stop at any month-end and keep everything delivered.
04 · A week with us
Every stage runs on the same three fixed points a week.
- Monday
Plan
What moves this week, agreed in thirty minutes.
- Daily
Visibility
A shared board and a short written update.
- Friday
Show
Something you can check: a map, a procedure or working software, on your data.
05 · Handover kit
When we step out, you can run it without us.
Repositories
In your organization, with full history.
Documentation
Procedures, process maps, data flows and the decisions behind them.
Runbooks
What to do when something breaks at 2 a.m.
Training recording
A walkthrough your next hire can watch.
Access list
Every account and key, owned by you.
06 · How we price
You buy one stage at a time, and a retainer only if you want one.
- 01
Assessment
Assess. One fee, credited if you continue
- 02
Engagement
Map, mature, automate, optimise. Scoped up front
- 03
Retainer
Run. A capped number of hours, if you want it
Numbers come with the scope, after we've seen the process.
07 · Contact
See the method on your own business.
Pick one area and we'll walk you through how we would assess, map and fix it.